Understanding The Importance Of Influencer Marketing

Influencers play a significant role in the marketing world. They can impact purchase decisions directly or indirectly. Influencer marketing focuses on influencers (influential people) instead of the target audience. Marketers pursuing this form of marketing identifies individuals with influence over potential buyers, and plan marketing efforts around these influencers.

Can all kinds of brands adopt influencer marketing?

Do you have an audience that’s active on social media? If your answer is yes, then you will be able to use influencer marketing to highlight your services. You will need to use appropriate tools to ensure your influencer campaign is a success.

The biggest advantage of influencer marketing is the way it allows your brand to reach out to an audience you have never had access to!

Understanding the relevance of influencer marketing

According to Influencer Marketing Hub – “2017 witnessed a 325% increase in searches for the keyword “influencer marketing over the last 12 months.”  More businesses are realizing the fact that influencers are potent marketing channel. They are open to increase their budgets significantly to get some quality influencers on their side. This is a lengthy process and may involve a lot of convincing but it’s all worth it at the end!

It’s advisable to prepare your team to take on influencer marketing in a big way. Perform adequate research to understand how this form of marketing will help your business.

SEO Benefits of Influencer Marketing

Research shows that influencers discussing your brand on social media provide a great boost to the brand’s visibility. Help influencers by providing them with keywords and hash tags that can be included in their social media posts. Influencers may also add these keywords to their blog articles, giving your brand great discoverability.

The biggest strength of this form of marketing is the level of trust that accompanies it. Let’s take the example of paid ads. Members of your target audience are more likely to rely on influencers than a paid ad put out by a company!

Setting up an influencer marketing campaign

It’s important to run an influencer marketing campaign the right way. For this, you will have to perform actions that match the following steps:

Step 1: Identify the right influencers for your products or services. You can use tools such as BuzzSumo or Buffer.com to shortlist a significant list of influencers you can rely on.

Step 2: Reach out and interact with these influencers through a variety of communication channels. Devise steps that can help these influencers promote your brand in a mutually-benefitting manner. Also, arrive at payment methods for these influencers.

Step 3: Track and monitor the impact these influencers have for your business.

Step 4: Take corrective measures if required. Add more influencers if the earlier list of influencers doesn’t have much impact.

I hope this article encourages you to take up influencer marketing in a big way. Get in touch with me and I will provide you with insights on how you can launch an exciting marketing campaign that relies on influencers.

All the best!